24th May 2007
Copyright (c) 2007 A Marketing Connection
I have been seeing the term "social media" quite a bit in the last few weeks. The term kept grabbing my attention and as I read the term, I would pause for a minute and think that it didn't make sense in the co...
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21st May 2007
Copyright (c) 2007 A Marketing Connection
Do your clients know all that you do and have done? Are they proud and honored to have the privilege to work with you? Or are you a run of the mill everyday doctor that treats them in a quick and friendly manne...
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11th May 2007
Copyright (c) 2007 A Marketing Connection
With the recent media attention given to The Secret and the law of attraction, what I have to share today may be old news to many of you. I questioned whether or not to write an article this week on the power o...
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26th April 2007
Copyright (c) 2007 A Marketing Connection
One of the items we talked about in my copywriting business-building teleseminar this week was taking action. You can think about great ideas, have big, elaborate dreams, but if you don't take action -- now -- ...
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18th April 2007
Copyright (c) 2007 A Marketing Connection
Whether marketing a specific division of your hospital - like the cardiac division - or branding your hospital as a whole, creating "the brand" or personality of your organization has a huge effect on both your...
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13th April 2007
Copyright (c) 2007 A Marketing Connection
Creating awareness for your healthcare facility, especially with little or no budget, can be a daunting task. New competitors, a lack of prior marketing, a poor reputation in the past and lack of funds are all ...
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07th April 2007
Copyright (c) 2007 A Marketing Connection
How do you know?
A recent USA Today article states that miscommunications between patients and health care providers are increasing the chances that people who need medical care will be hurt or killed in the...
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04th April 2007
Copyright (c) 2007 A Marketing Connection
According to the book Successful Marketing Strategies for Nonprofit Organization by Barry McLeish, nonprofit groups compete with each other in roughly four areas: quality of programs or technology, positioning ...
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27th March 2007
Copyright (c) 2007 A Marketing Connection
Have you ever had the experience of something popping up for you several times in a short period of time? That happened to me last week with MySpace.
First my nephew, a professional rapper (he is playalytica...
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12th March 2007
Copyright (c) 2007 A Marketing Connection
The who, what, where, when, why, and how
Knowing your competition allows you to identify a niche and develop your own unique selling proposition (USP). Clearly defining and understanding the core value you o...
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07th March 2007
Copyright (c) 2007 A Marketing Connection
Interviewing an expert and sharing their ideas with others is not a new concept. Experts have been doing radio and television interviews for decades. They use these platforms to create awareness for their compa...
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01st March 2007
Copyright (c) 2007 A Marketing Connection
Determining what price to charge for your services can be difficult, especially when initially starting your business. With home businesses ranging from landscape contractors to massage therapists, writers to c...
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27th February 2007
Copyright (c) 2007 A Marketing Connection
That is a pretty powerful statement I made in that headline. Everyone in the service industry should have something tangible to sell to go with it. That something tangible could be a process or formula that the...
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20th February 2007
Copyright (c) 2007 A Marketing Connection
Your voice is the single most effective marketing tool you have. Many of us are comfortable using more traditional methods of marketing, which are generally impersonal and one-way. You mail sales letters or pos...
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17th February 2007
Copyright (c) 2007 A Marketing Connection
We've all been hearing about the importance of branding your organization. We all agree that it's important and should be done. You need to be different from your competitors. However, saying you need to have a...
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Author of Healthcare Copywriting Secrets Revealed and The Healthcare Copywriters Toolkit, Kelly Robbins is a healthcare copywriter and marketing coach/consultant. She also publishes The Healthcare Marketing Connection (http://www.healthcaremarketingconnection.com), a free e-zine on healthcare marketing tips. Contact Kelly to receive her free report, "5 critical things you must know when writing for the healthcare industry" 
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